On Monday, April 30th, Brandless, the e-commerce startup offering everyday essentials for $3 celebrated the opening of its first ever Pop Up with Purpose and a physical manifestation of #BrandlessLife, a new lifestyle platform centered on the brand’s belief in living more and branding less. Actress and model Maggie Grace, model Shaun Ross, celebrity blogger Jared Eng, singer Willa Ford, director Mike Rosenthal, and more joined Brandless founder/CEO Tina Sharkey to celebrate the kick off the two-week long residence in West Hollywood at 8483 Melrose Avenue.

Guests enjoyed custom gourmet treats made with Brandless’ $3 goodness, cocktails, a DJ, and custom bracelets by MyIntent. Attendees were also invited to write their intentions on the Intention Wall, taste test Brandless snacks, snap photos in front of the larger-than-life bean installation, walk the real-life aisles of Brandless’ ecommerce site, and were encouraged to share their experiences across social media platforms. For each post including @brandlesslife and #brandlesslife, Brandless will donate 3 meals through its partnership with Feeding America. The #BrandlessLife Pop Up is running from May 1-13, to access a schedule of events, purchase tickets or join in via video streaming, please visit experience.brandless.com.