UK retailer, boohooMAN had their own Illumanate Festival hosted by DJ Khaled with a special performance by Rich The Kid at the P. The festival themed party featured a carnival activations throughout the space including childhood favorite carnival games, a Ferris wheel, games, balloons and custom stations where you were able to win boohooMAN cloth. Guests in attendance included: Brittany Furlan, Elisa Johnson, Shaun Ross, Terrence J, French Montana, King Bach, Christina Milian, and Myles O’Neal.