On November 11th, Black Box founder and CEO Livia Tortella & General Manager Brian Popowitz celebrated 10 years of modern music marketing with a sleek and classy Decade Masquerade at Studio Eleven 43 in Los Angeles. Featuring a performance by Black Box artist and creative director MARIS, food by Jon & Vinny’s, drinks and more, the night reflected the creativity and connection that Black Box fosters in artists to help them build lifelong fan communities and businesses – from Janelle Monáe, Colbie Caillat, Estelle, maryjo, Hudson Westbrook and Jordan Davis to Death Cab for Cutie, Ice Nine Kills, Linda Perry & 4 Non Blondes. Black Box’s motto is “know yourself, know your fans, build your business.” With this, the company connects with fans through digital strategy, branding, and partnerships, having supported artists like Andra Day, JP Saxe, Forest Blakk, VALÉ, Dirty Honey, Christina Perri, Galimatias, Lauren Daigle, Maoli, Tessa Violet, Thomas Rhett, jxdn, and MARIS, as well as clients like YouTube, 10th Street Entertainment, Fab Factory Entertainment, Old Bull Management, Red Light Management, River House Artists, Merlin, Universal, Atlantic, Sony Music Nashville, Twelve6 Entertainment, and 300 Entertainment. This year, Black Box drove seven-figure fan-driven revenue for their clients, separate from streaming royalties, while fanning the sparks of vitality like the 4 Non Blondes & Nicki Minaj mash-up of “What’s Up?” and “Beez in the Trap” that led to billions of aggregate streams and views.
Tags: 10 Years, 4 Non Blondes, Beez in the Trap, Brian Popowitz, Decade Masquerade, Jon & Vinny’s, LA Guestlist, Livia Tortella, Los Angeles, MARIS, Nicki Minaj, Studio Eleven 43, What's Up
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