Fresh from their unbelievable event in New York City with a special performance from ambassador John Legend, Belvedere(RED) stopped by Los Angeles in honor of South African Artist Esther Mahlangu. Belvedere revealed their limited edition bottle during the reception, with 50% of profits going to Global Fund, the leading financier program to fight HIV/AIDS in Africa. This limited edition updates Belvedere’s iconic bottle design with a uniquely BELVEDERE(RED) touch. Replacing the Belvedere Palace on the bottle, Mahlangu’s artwork is a striking and vibrant addition to the bottle. Security, support, change and unity are written on the back of the limited edition in Mahlangu’s handwriting signifying the collective sentiment for all those joining the fight against HIV/AIDS. As the campaign ambassador, John Legend’s signature is featured on the front of the bottle. The event took place at Ace Gallery on September 14th, which started with a special art class taught by Esther Mahlangu herself and continued into a cocktail reception to celebrate 10 years of (RED) and the #MAKETHEDIFFERENCE campaign.
Tags: (Belvedere) RED, #MAKETHEDIFFERENCE, Ace Gallery, Belvedere, Esther Mahlangu, Global Fund, John Legend, LA Guestlist, Los Angeles, Ndebele tribal art
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