BÉIS is once again captivating its local Los Angeles community with its latest pop-up, The BÉIS Wash – a car wash… for your bag! Over two days, in the heart of Melrose Ave., BÉIS is bringing your bags back to life with a groundbreaking concept and first-of-its-kind luggage cleaning activation. Founder Shay Mitchell kicked off the weekend pop-up with a splash in West Hollywood. The BÉIS Wash captures the exhilaration and nostalgia of going through a traditional car wash as a kid and reimagines the experience through an immersive activation for the whole family. BÉIS is always there for the big and little moments in your life and is ensuring the bags you create memories with are there for the long haul. BÉIS has partnered with cleaning industry professionals Scrub Daddy and Branch Basics to guarantee top-of-the-line bag detailing services at The BÉIS Wash. BÉIS is along for every ride – sometimes all you need is a good wash and shine!

The BÉIS Wash is the latest addition to a series of consumer events, showcasing the brand’s devotion to creating memorable experiences and moments. The event builds on the success of past IRL activations such as the recent La La Land Cafe takeover in LA, the Shopify x BÉIS holiday pop-up in New York City, and the BÉIS Hotel in Dallas, Vancouver and LA. BÉIS prides itself on understanding and valuing consumer needs and thinking of everything a traveler will need through their thoughtful designs. The strategic and creative activations resonate seamlessly with their audience’s interests and lifestyle, further fostering authentic connections between the brand and their audience as well as effectively enticing new customers with unique experiences. BÉIS is setting a new standard for community engagement in the DTC space by continuously showing up in exciting ways to build brand loyalty.