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Bad Bunny Makes a Surprise Appearance at Billboard Power 100 To Honor Noah Assad

On Wednesday, February 1, Billboard celebrated the Power 100 honorees, nominees, and winners alike in an intimate event at Goya Studios in Los Angeles. Featured award winners and presenters included: Noah Assad, Executive of The Year, presented by Bad Bunny; Avery Lipman and Monte Lipman for Republic Record , Label of The Year, presented by Kim Petras; Bang Si-Hyuk, The Clive Davis Visionary Award, presented by Clive Davis and Scooter Braun; and Sherrese Clarke Soares, UBS & Billboard Trailblazer Award, presented by Wale Ogunleye. Bad Bunny made a surprise appearance and gave a moving speech to honor his longtime friend, honorary big brother, and teammate, Noah Assad, winner of Billboard’s Executive of The Year. Celebrities in attendance included Aly & AJ, Jimmie Allen, Joshua Bassett, Scooter Braun, Bad Bunny, Sabrina Carpenter, Clive Davis, Anthony Hamilton, JVKE, Avery Lipman, Monte Lipman, Kim Petras, Ricky Reed, Bang Si-Hyuk, and Lucian Grainge, among others. Power 100 was presented by UBS, the leading global wealth manager. Additional sponsors include HarbourView Equity Partners and EMPIRE.

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Photo By: Photographer for Billboard

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