ASOS, the global fashion destination for 20-somethings, launches an American version of its ASOS Magazine. Embodying the very best of ASOS, the quarterly publication will feature content from the UK issue, as well as bespoke features and news relevant to the American millennial’s life. “We’re delighted to be launching our magazine in America. We’ve always thought globally when creating ASOS magazine content, and our inspiration, whether that’s from a style perspective, or in searching out young people doing incredible things, is often found in America, so it’s wonderful to now be able to have a direct conversation with our 20’something audience.” Francesca Babb, Editor-in-Chief.

The debut US issue for Holiday 2016 features cover stars Haim, who open up about how they stay grounded despite the whirlwind their careers have taken since their first album launched in 2013, the same year they landed their first ASOS Magazine cover. ASOS Magazine, first launched in the UK in 2006, is now circulated to over 800k millennial consumers worldwide. The publication has been instrumental in discovering and supporting talent. Jennifer Lawrence landed her first magazine cover with ASOS’June 2011 issue, the same year she received her first Oscar nomination for Winter’s Bone