On Tuesday, February 7th, Hennessy Paradis hosted an intimate group of VIPs and tastemakers in the Joshua Tree desert to celebrate its new campaign, “Paradis(e) Is On Earth,” alongside the Maison’s first ever female brand partner, Alicia Keys. Held at the famed Kellogg Doolittle House, Hennessy’s crown jewel of cognac, Paradis, and Keys hosted a notable group of forty guests and close friends (including husband Swizz Beatz), to a private concert and extravagant dinner amidst the desert landscape. The experience kicked off a celestial new chapter for Hennessy Paradis, opening the gateway to paradise with a welcome tour by Doolittle House owner, Scott Leonard, followed by cocktail hour toasts with Hennessy brand executives, CEO Laurent Boillot and SVP Jasmin Allen. As the first female face of the brand, Alicia Keys unveiled the new universe for Hennessy Paradis in the beautiful oasis that unites music, nature, and the luxury cognac. All in a nod to Hennesy Paradis’ beginnings, when sixth generation Master Blender Maurice Fillioux de Gironde took to classical, symphonic music as his inspiration in creating the melodic blend of the Maison’s rarest eaux-de-vie. The event follows the debut of the Hennessy Paradis global campaign that joins global icons Alicia Keys and Lang Lang, in a celebration inspired by the majesty of nature, for which Keys penned an original poem.