The official brand launch of m/f people, a new unisex, minimalism focused fashion, beauty and lifestyle brand conceptualized by entrepreneur Greg Alterman (the former founder and CEO of alternative apparel and co-founder of Juice Served Here) took place at The Holding Co. on Thursday June 22, 2017. m/f people is a “one stop shop” intended to make life simple, for all people. m/f believes minimalism is an attitude, understanding we are in a society that wants less. To celebrate, Greg invited his close friends, as well as local media and influencers, to skim through the brand while enjoying cocktails served in styrofoam cups while munching on some fresh popcorn. m/f also provides hygiene products which range from skincare to hair to shaving needs. some highlights include tea tree shave cream, hyaluronic vit-c serum, and charcoal mask.

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