The MARAJÓ launch event was held at a lavish Beverly Hills estate on October 12, 2017, supermodel Alessandra Ambrosio (wearing Alexander Gauthier), and co-hosted by brand developer and celebrity hair colorist Denis de Souza, global brand educator and celebrity hairstylist Dan Sharp and supermodel Erin Heatherton. “It was such an exciting evening celebrating the launch of Marajo, complete with an incredible Brazilian inspired dance performance. I really love the product, especially how soft and healthy it makes my hair feel, and can’t wait for everyone to try it,” said Alessandra. Guests, including Brazilian music artist Claudia Leitte along with an array of beauty influencers such as Candy Washington and Kira Nasrat, enjoyed a festive poolside soiree complete with an engaging Brazilian dance performance, golden painted dancers, customized hair stations for guests to experience the MARAJÓ product, DJ music by Caroline D’Amore, gold embellished champagne and specialty cocktails by House of Carbonadi.