Last night, ESPRIT hosted an exclusive launch party at its first-ever North American pop-up store on Robertson Boulevard in Los Angeles. With music by Amrit, celebrity talent included Ava Phillippe, Chase O’Neill, Jack Wright, Jacob Rott, Rumer Willis, Scout LaRue Willis, Sebastian Lletget and Zoey Deutch, and a special live performance by Del Water Gap. Fashionistas in their own right, Hollywood starlets Zoey Deutch and Ava Phillippe gave each other glowing compliments on ESPRIT’s green carpet each wishing they had each other’s outfit. The Willis sisters are red carpet vets, but even they need a hand at times. While Scout was on the green carpet preparing for photos, Rumer stepped in to ensure her sister looked her best by fixing her hair and straightening her outfit before giving the photographers the green light.

The pop-up opening marked the first physical U.S. retail store for ESPRIT since 2012 and coincided with a relaunch of the brand’s e-commerce site. The pop-up will carry the brand’s current collection as well as special capsule collections that will launch throughout the season. As the first product drop in the brands’ return to the U.S. market, the Fall/Winter 2022 collection draws on ESPRIT’s philosophy of essential positivity and includes styles inspired by archival 1980s pieces with modern, sleek updates.