On April 12th, Kourtney Kardashian, Freida Pinto, Olivia Culpo, Leona Lewis, and Lydia Hearst joined Stacey Bendet, alice + olivia’s CEO and Creative Director, to celebrate the brand’s eyewear debut with an exclusive “Eyewear is Art” party. The launch, which was held at Greenhouse at Platform in Los Angeles, was an eye candy art installation with oversized sculptures, interactive vignettes, and models wearing signature alice + olivia looks and sunglasses. Partygoers mixed and mingled in the colorful eye candy world of A+O and enjoyed music by The Dolls with DJ Mia Moretti + Margot. “Eyewear was a natural extension for us because it’s such a part of my signature style. I wanted all of the glasses to be like candy for our “eye-candy” theme,” said designer Stacey Bendet about the new eyewear collection. Guests were also treated to food by LA staple In-N-Out Burger and sipped on eyewear-themed libations courtesy of SVEDKA, including the Mercer Mule and Melrose Mint. Mia Moretti, Stacey Bendet and Deanna Berkeley posed with FUNBOY’s Lips Pool Floats. Guests had fun in the “What are you really thinking?” Bosco booth, where clever thought bubbles automatically generated on the photos of the eyewear-clad partygoers with thoughts like, “Whoa, that was close. I almost had to socialize” and “I know you think I’m looking at you, but I’m really trying to see my reflection in your phone case.” Check out the fun collection HERE.
Tags: A+O, Alice + Olivia, DJ Mia Moretti + Margot, Eyewear is Art, Freida Pinto, Greenhouse at Platform, In-N-Out Burger, Kourtney Kardashian, Leona Lewis, Olivia Culpo, Stacey Bendet, SVEDKA
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