If taxes had a personality, they’d likely be the guest nobody invited but who inevitably shows up anyway, bringing a mountain of confusion along. Most entrepreneurs wouldn’t willingly dive into this complicated world unless they’re Sanju Sriram. She’s made a career out of strategically dismantling and rebuilding the most perplexing aspects of excise tax technology.

Sanju, the CEO and co-founder of Simple720 and SimpleTruckTax, didn’t simply stumble into this niche. She approached it with the calculated precision of an engineer, identifying excise tax compliance as ripe for disruption. But unlike many technology leaders who chase flashy tech for tech’s sake, Sanju’s hallmark is her strategy-first approach. “Good tech isn’t just about innovation,” she says. “It’s about strategically choosing where to innovate and why.”

Simplifying Complex Tax Problems

From the outset, Sanju understood that excise tax compliance wasn’t merely a technical issue – it was a strategic business problem. Businesses were losing valuable hours and resources navigating compliance rather than focusing on growth. Recognizing this, she positioned Simple720 not just as a digital convenience, but as a strategic asset that directly impacts businesses’ bottom lines.

Sanju’s unique method involves examining the entire business process from start to finish and identifying strategic leverage points where technology could maximize impact. This isn’t just a tech implementation; it’s a holistic transformation designed to shift the entire business compliance approach. Her focus on strategic problem-solving rather than mere digitalization has attracted heavyweight clients like ExxonMobil, Nike, Coca-Cola, and Ernst & Young – companies with vast, complex compliance demands.

Her strategic insight comes, in part, from her varied background in financial tech, gaming, and banking – industries characterized by high regulation and intricate workflows. Each experience taught her something crucial about solving complex, layered challenges. “Financial tech showed me precision; gaming taught me user psychology; banking gave me scale,” Sanju explains. “Excise tax technology required all three, combined strategically.”

Anticipating Industry Trends To Provide Tech Solutions

Yet, Sanju doesn’t just focus inwardly. Her strategic prowess extends to anticipating industry trends and shifts, notably around AI and data analytics. She predicts that the next wave in tax compliance tech will be driven by AI-powered predictive analytics, enabling companies to not only react but anticipate compliance changes.

“Reactive compliance is yesterday’s game,” Sanju emphasises. “Tomorrow’s leaders will proactively manage compliance, using strategic tech solutions to predict risks and changes before they happen.” She actively positions Simple720 and SimpleTruckTax to lead this next-generation approach, making her not just a player in the field but a pioneer shaping its future direction.

Beyond her strategic vision, Sanju is also an advocate for clarity and transparency in the often opaque world of taxation. She regularly speaks at industry conferences, emphasizing a strategic mindset that places user experience and transparency at the forefront. Her message resonates powerfully: complexity can be strategically simplified without losing depth or accuracy.

As businesses increasingly seek streamlined operations and cost-efficient compliance solutions, Sanju Sriram’s strategic leadership positions her uniquely to guide the industry forward. She doesn’t just build technology; she strategically engineers entire experiences, transforming tedious tax compliance into streamlined, business-enhancing solutions.