RASA, the experiential entertainment company known for blending music, art, and immersive storytelling, has partnered with electric vehicle maker Rivian to deliver a bold, sensory-filled celebration. During Frieze Week LA, the two powerhouses unveiled their collaboration with a live painting performance by renowned street artist Punkmetender. Against the buzz of art lovers and cultural enthusiasts, a golden Rivian R1S became a canvas for expression, setting the stage for RASA’s highly anticipated Thrill City festival at Six Flags Magic Mountain on March 22nd. ​TICKETS CAN BE PURCHASED HERE.

The event was more than an artistic spectacle—it marked the beginning of an electrifying journey. Rivian’s R1S, equipped with an exhilarating launch mode capable of rocketing from 0 to 60 mph in seconds, mirrors the pulse-pounding thrill that defines Six Flags’ iconic roller coasters. This one-of-a-kind art car will make its way from Hollywood to the festival grounds, symbolizing where cutting-edge technology meets artistic imagination. With 15 DJs from around the world, three stages, six roller coasters, and interactive art installations, Thrill City promises an experience that pushes the boundaries of what a festival can be. ​

Reimagining Culture Through Immersive Experiences

RASA’s commitment to weaving art, music, and cultural engagement into unforgettable experiences positions it as a leader in a new era of live entertainment. By hosting events at landmark venues like Six Flags Magic Mountain, RASA aims to reshape how people interact with creativity and one another.​ “Our mission goes beyond hosting events; we create immersive experiences that ignite creativity, kindle deep connections, and unite people in celebration,” says Ahmad Muhaisen, CEO and Co-Founder of RASA. This dedication to connection drives the company to foster collaborations that inspire both audiences and global brands.​

Through partnerships like the one with Rivian, RASA offers sponsors a dynamic platform for brand storytelling and cultural relevance. Businesses collaborating with RASA gain access to new audiences and the opportunity to engage with a community that values innovation and artistic expression. It’s more than sponsorship—it’s an invitation to become part of a cultural movement that celebrates creativity and inclusivity.​

A Vision Shaped by Industry Trailblazers

At the core of RASA are three visionaries who saw an opportunity to redefine the $ 480-billion live-events industry. Ahmad Muhaisen, whose leadership at fintech startup Tribal Credit helped secure $300 million in funding, leads the charge as CEO. COO Tristan Petit brings his expertise from scaling Heroes Jobs to over a million users, combined with a background in luxury hospitality. Meanwhile, Chief Growth Officer Faisal Malas draws on his experience at ClickUp, where he contributed to the company’s $4 billion success story.​

This diverse leadership team fuels RASA’s ambition to become the “LVMH of entertainment” by blending luxury, technology, and live experiences. Their vertically integrated model turns fleeting moments into lasting memories, capturing the essence of modern cultural expression.​

Following the success of its Frieze Week LA event, which featured surprise performances and celebrity appearances, RASA continues to push forward. “Romain (Punkmetender) and Rivian both inspire us with their commitment to pushing artistic and technological boundaries. It was the perfect opportunity to bring these worlds together,” says Tristan Petit.​ As Thrill City approaches, RASA and Rivian stand at the intersection of innovation and artistry, inviting audiences to witness the future of entertainment unfold.