The world of supplements is crowded with products that often make big promises but tend to fall short in terms of results because the traditional one-size-fits-all approach fails to address each individual’s unique health needs. However, one company is pioneering a new era of precision wellness. Founded in 2020, xNARA is revolutionizing supplements through completely customized solutions. They recognized that generic combinations of vitamins and minerals rarely have an optimal impact since people’s biology, lifestyles, and goals vary widely. To solve this problem, xNARA developed “Complements” — a line of supplements meticulously formulated based on each person’s health profile. Complements are tailored after analyzing each customer’s extensive lifestyle, genetic, and gut microbiome data, providing precise combinations and dosages of ingredients matched to individual requirements.

The Need for Personalized Health

The supplement industry is booming, with over half of American adults taking at least one vitamin or mineral product. In 2021, dietary supplements accounted for a $20.5 billion market in the US alone. However, experts say these blanket solutions rarely deliver the results promised. “One-size-fits-all supplements have failed because every person has unique health needs,” Dr. Rafi Ahmad, Chief R&D Officer at xNARA, explains.

Variations in genetics, lifestyle, diet, and environment mean no two people are biologically alike. While we share commonalities, factors like our metabolism and disease risks are as individual as fingerprints, which is why xNARA is working to change the outdated supplement paradigm. Their research shows pairing ingredients to specific requirements, rather than taking a generic mix, is key for impact. “Your body requires targeted nutrition based on your health goals and deficiencies,” says Dr. Ahmad. “We’re proving personalized supplements can finally provide the benefits people want from these products.” xNARA’s custom solutions represent the future of functional nutrition. Their commitment to understanding each individual’s needs is creating supplements that work.

How xNARA Creates Personalized Formulas

To deliver true personalization, xNARA utilizes a comprehensive health assessment for each customer, which includes a lifestyle questionnaire, DNA test, and microbiome gut profile. The quiz analyzes diet, exercise, health conditions, and goals. Genetic analysis identifies predispositions, while the gut test reveals microbial balance critical for digestion, immunity, and more. “Your body’s needs are written in your genes and microbiome,” explains Dr. Ahmad. “We gather this data to decode the optimal nutrients for you.”

These insights allow xNARA to precision-craft supplements by selecting from over 125 ingredients clinically shown to target specific health factors, including concentrated vitamins, minerals, amino acids, probiotics, herbs, and unique compounds. Combining the right nutrients for each individual takes an enormous research effort, which is why xNARA collaborated with experts from institutions like Harvard and Johns Hopkins while analyzing thousands of studies. This rigorous methodology from xNARA results in a formula addressing one’s distinct nutrient deficiencies, risks, and objectives, one in which the convenience of personalized sachets replaces the need to take multiple products. “Our commitment to customization through assessing lifestyle, biology, and goals is revolutionizing supplements,” says Dr. Ahmad.

The Future of Personalized Health

Since launching in 2020, xNARA has seen tremendous growth, demonstrating the demand for personalized supplements. The company now operates globally with offices in Austin, Singapore, and Dubai. More importantly, xNARA’s customer satisfaction data shows their approach delivers real results. In a 2023 survey of over 24,000 users, 98% preferred their customized formula over past supplements. Additionally, 88% reported improvements in at least one health area, while 86% saw benefits in two or more areas — from immunity to skin health. “The feedback has been incredibly rewarding, confirming we’ve developed something truly groundbreaking,” remarks Dr. Ahmad.

As xNARA continues innovating through R&D while expanding access to precision wellness, the company envisions a future where personalized health is the norm rather than the exception. “Our goal is to pioneer this new era of supplementation and open people’s eyes to what’s possible with a customized approach,” Dr. Ahmad says. As xNARA continues innovating and expanding globally, it aims to make personalized health the new normal. The company’s vision is a world where each person can achieve optimal well-being through nutrition tailored to their own body. Supplements have failed too many by following a flawed model, but there is finally a better way. The future of your health looks bright when solutions cater to you as an individual, and xNARA is ready to help you maximize your vitality on your own unique terms.