Filled with celebrities, content creators, influencers, and beauty products galore, Beautycon Festival took over the Los Angeles Convention Center for its fifth consecutive year. Each year the nation’s most popularized beauty convention dives deep into a new theme. This year’s theme: A SPACE TO BE YOU and that’s exactly what the festival allows its attendees to do.

Year after year, Beautycon has housed many industry rules breaks. With this being the festivals biggest year housing over 200 brands, 500+ creators, and 20,000+ fans, the Beautycon staff did not come to play. The festival introduced two new pavilions to LA: K-Town and B-Well, both debuted at the 2018 NYC festival.

For two days celebrities speakers and panelists like Kim Kardashian West, Jessica Simpson, Drew Barrymore, Storm Reid, Camila Mendes, Madelaine Petsch, Jordyn Woods, Jonathan Van Ness, Shannon Purser, Holland Roden, MakeupByMario, Amara La Negra, Keiynan Lonsdale, Lo Bosworth, Bretman Rock, Tokyo Stylez, Simi and Haze, Joyce Bonnelli, Alyson Stoner, Christian Combs, Manny MUA, Sophia Grace, Storm Reid, Tessa Brooks, Michelle Williams and Snoop Dogg were able to reach new and old audiences with talks on individuality, self-awareness, successful longevity, and creating your own lane in oversaturated markets.

Other top influencers and culture creators in attendance were Chris Appleton, Nikita Dragun, Accidental Icon, Ava Michelle Cota, Blair Imani, BlameitonKway, Brad Mondo, Chella Man, Daisy Marquez, Diandra Forrest, Devan On Deck, DJ Millie, Dr. Ghavami, Halima Aden, Irene Kim, Iris Beilin, Isabel Bedoya, Jay Versace, Jayde Pierce, Jayla Milan, Jenn Im, Jessie Paege, Lauren Wasser, LalaMilan, Liane V, Margie Plus, Melody Ehsani, Miles Jai, MonicaStyleMuse, Nazanin Kavari, Nurse Jamie, Ryan Potter, Sarah Nicole Tanno, Sierra Furtado, Simone Mariposa, Thomas Halbert, Tiff McFierce, Troy Solomon and more.

Attendees were able to rack up on goodies from vendors and brand industry leaders such as Too Faced, MAC, Carol’s Daughter, AMOREPACIFIC, As I Am Naturally, Shea Moisture, Lime Crime, BECCA, Inc. DefineMe Fragrance, DERMA E, Dermstore, Dr. Dennis Gross Skincare, Drama Queen Makeup Academy, Ecoco Beauty, EDEN BodyWorks, eHoneySkin, Essence Cosmetics, Eye Kandy Cosmetics, FaceTory, Feather & Bone, FLOSS GLOSS, Formula Z Cosmetics, Glamcor, and many more. Along with the goodies, everyone was able to pick up, beauty indulgers were able to take the perfect photos at some of the coolest photo opt stations. Walls adorned with righteous self-affirmations filled one corner while brands provided additional photo and gif experiences to their beloved consumers.