OBB Media entrepreneur and media mogul Michael D. Ratner’s hosted the launch of its new studio lot, OBB Studios, with some of Hollywood’s biggest stars, creators, and executives. Guests received the first glimpse at the state-of-the-art production facility, which sits on a 15,000-square-foot lot in the heart of Hollywood. The company is best known for cutting-edge gen-z and millennial content across all platforms and streamers with the biggest talent in the world. Examples include feature films and series such as Amazon’s Grammy-nominated Justin Bieber’s Our World Seasons; Kevin Hart’s Cold As Balls; the critically acclaimed Demi Lovato’s Dancing with the Devil; Hailey Bieber’s Who’s in my Bathroom? and much more.

Attendees also enjoyed food, drink, and art installations, including: Craig’s catering and ice cream cart, Mr. Brainwash art installation, Celsius Sampling Bar, GoPuff and rhode activations, and much more. To close out the evening, guests were treated to a special performance by Grammy-nominated artist, The Kid LAROI. LAROI performed three songs including a not yet released track and sang his number one hit single, “Stay,” alongside Justin Bieber for a duet. He concluded the performance with the popular single “Without You.” Notable guests included OBB Media’s Founder, President and CEO Michael D. Ratner, Hailey Bieber, Justin Bieber, Kendall Jenner, Addison Rae, The Kid LAROI, Mr. Brainwash, Alix Earle, Maddie Ziegler, Eddie Benjamin, Kate Beckinsale, Charlotte Lawrence, Justine Skye and more.