In a world filled with lockdowns, working from home, and an increase in YouTube tutorial consumption, companies around the world across all fields have no choice but to speed up their processes in building up their digital presence. However, this digital movement is not something that only cropped up in the recent year; rather, it was a movement that started years ago and that has seen industries and companies of the likes of Blockbuster Video and Kodak failing to join it, turning invisible in the new generation’s eyes. Yet, contrary to popular belief, the music industry has not had such a lack of success and instead, is finding new ways to interact and adapt with the information age.

On that note, here is how Fender, a company specialized in string instruments, adapted to the information age and has taken fiddling with guitars, ukuleles, and basses to new heights.

1. Goodbye to Off-Key Notes

Gone are the days where musicians had to purchase a metronome to tune their guitar, bass, or ukelele. Now, there’s also no need for you to look for an app-specific to your type of instrument or to spend hours on YouTube to find a good tuning video to tune your instrument. Fender has successfully fixed your tuning problems by introducing Fender Tune. Fender Tune is an online-based tuner, which you can use on their website or through their accessible app, that gives you a wide library of “tuning equipment”, customizable to your instrument. Have an acoustic guitar? You can tune it through the app. An electric bass? Also can tune it through the app. Fender Tuner encompasses everything you need to effectively tune your instrument. They offer access to metronomes, scales, drum tracks, 7000 interactive chords, and guitar learning resources of the likes of Pro Tuner. Moreover, they offer a quick guide to those new to tuning and allow access to some free Fender Play tuning classes, which we’ll be discussing more below.

2. Online Learning To New Heights

Following on from the previous point, Fender has no doubt successfully entered the digital age through its online learning platform Fender Play. There’s no doubt that fewer people today learn to play instruments in the traditional way of acquiring a personal teacher or attending a school. People now are more interested in learning things by themselves, which is why many opt for YouTube tutorials to learn their guitars and bases, starting their music careers in such a manner. However, with such platforms, it might become difficult to find others who can properly teach the instrument. Moreover, it takes ages for one to find lessons for each part of the learning process. This is where Fender Play comes in, a next-generation online music learning platform that offers you everything you need in one space, and all a click away. Fellow guitar enthusiasts at AllStringed.com state that Fender Play ticks off all digital and learning aspects in their music classes. You have high 4K quality video-based lessons, taught by industry professionals, and customizable to your own case. Moreover, the platform is intuitive and interactive as it allows users to choose the songs they want to play from one of the biggest music libraries around. Users can also choose the instrument they want to play, which makes it easier for them to keep their attention. Finally, the platform allows users to track their progress through a user-friendly dashboard, which along with everything else, they can access through any device. To sum it up, it’s a responsive learning platform that lets you learn at your own pace. Ticks all the right boxes, right?

3. Finding The Perfect Instrument

If these two online features weren’t enough proof that Fender has successfully adapted to the information age, then this last one will be the one to do so. A beginner at string instruments and don’t know which one would suit you best? Through Fender Beginners, you can now find the perfect instrument for you through an interactive experience. By telling them what sound and style you are interested in, they’ll be able to find the perfect Fender and match it with you. No more indecisive broodings for you.

There you have it! These are the three key movements that Fender has established to adapt to the information age. Go through all of these features and you’ll be able to have a fun journey with your beloved guitar, bass, or ukelele. Say goodbye to your air-paying days and say hello to a new and improved “guitar-hero” experience.