New luxury cannabis brand FIRE took LA by storm with it’s unmatched presence among the world’s most well-known celebrities, influencers, and cannabis lovers. On Tuesday, April 20th, FIRE brought one of LA’s first COVID-19 safe, star-studded events to life with on-site rapid testing of all guests, vendors and staff (there were absolutely no exceptions), which assured a healthy environment. Besides the brand’s unbelievable lineup of supporters, FIRE also brought interactive sponsor and brand activations to an extraordinary private estate in the West Hollywood Hills. Paving the future of cannabis culture with their flagship 24K Gold Pre-Roll, this event heavily featured FIRE’s top-shelf, AAA indoor flower loved by the truest cannabis connoisseur.

Smoke Pearls, FIRE’s title sponsor, brought guests a rolling experience with their patented cone cigar, giving users a first-hand look at the ease of smoking with Pearls.

Other confirmed brand partners included: JAJA Tequila, Basic Vodka, Mamitas Seltzers, Smilez Energy, and Box Water, which kept attendees hydrated, in addition to Donutbar and Noods To Go by Crustacean, which kept everyone noshing on fabulous delights, and FIRE, Pearls, Drip, and Schlooz, which kept guests further engaged from a cannabis standpoint.

Guests were also treated to a cannabis-style step & repeat “blue carpet” experience, multiple roll-up activations, mixology cocktails, several “Instagramable” moments, interactive games and live character vignettes.