Dr. Bill Dorfman, DDS, is a renowned celebrity cosmetic dentist working to make high-quality dentistry services accessible to everyone. At his practice, Century City Aesthetic Dentistry, he has not only reached but surpassed numerous career achievements, pioneered advancements in cosmetic dentistry, and solidified his commitment to giving back to the community through his nonprofit, the Leap Foundation. Through his work, Dr. Dorfman provides the path for patients to feel confident in their smiles again.

Academic Achievement and Entrepreneurial Ventures

When Dr. Dorfman received his dental degree from the University of the Pacific in San Francisco in 1983, he was one of the youngest graduates to ever receive a doctorate. Soon after his graduation, he completed a two-year residency at a dental hospital in Lausanne, Switzerland. Having both learned and applied his skills, Dr. Dorfman prepared to return to the United States, where he established his Century City Aesthetic Dentistry private practice in 1985. His practice was, and continues to be, rooted in personalized care. As the famed cosmetic dentist states, “We take extreme pride in truly listening to our patients, and secondly, our goal is to give you the most natural, radiant smile possible.”

Following the success of this newly established cosmetic dental practice, Dr. Dorfman went on to found Discus Dental, Inc. in 1989 alongside co-founder Robert Hayman, a marketing expert. “At just 30, my company went on to become a leader in the manufacturing and distribution of teeth whitening, oral hygiene, and aesthetic dental products,” he states. Although Dr. Dorfman sold the company to Philips Oral Healthcare in 2010, he eventually returned to his original practice, Century City Aesthetic Dentistry, where he remains dedicated to developing the finest oral healthcare products.

A Celebrity-Level Dentist

Dr. Dorfman’s achievements in the field of dentistry continue to be reflected in his original Century City Aesthetic Dentistry practice. “Whether I’m providing a smile makeover or making a TV appearance, I am determined to provide celebrity-level care for the general public,” he says.

Teeth Whitening Pioneer

In 2001, Dr. Dorfman invented Zoom! whitening, which remains the #1 patient-requested professional whitening brand in the U.S., before selling the brand to Philips Oral Healthcare in 2010. So, it’s no surprise that the highly-respected dental expert went on to develop a new fast-acting consumer product that offers unparalleled effectiveness, POOOF! Teeth Whitening Strips. Launched in 2024, Dr. Dorfman’s innovative whitening product, which dissolves in just 10–15 minutes, claims not to compromise the enamel while creating a celebrity-level smile from the comfort of home.

The LEAP Foundation

Outside of dentistry, Dr. Dorfman has also created the LEAP Foundation, a nonprofit aimed at mentoring young entrepreneurs and teaching them essential leadership skills. Using the power of motivational speeches, Dr. Dorfman gives back to the community and empowers the next generation to accomplish their dreams. Philanthropy can come in several different forms. Dr. Dorfman expresses his dedication to community involvement, stating, “You can give time, you can give money, or you can give both. With LEAP, I’m not only able to give both but also establish enduring friendships, relationships, and mentorships with many of the students who attend.” Through the LEAP Foundation, Dr. Dorfman inspires success in numerous young entrepreneurs.

Awards and Achievements

For these commitments, he has been awarded several lifetime achievement awards, including the 2019 Hall of Fame Lifetime Achievement Award from the American Academy of Cosmetic Dentistry and the David Chow Humanitarian 2019 Award from The David Chow Humanitarian Award Foundation. Dr. Dorfman credits his success and long-lasting career to self-care, emphasizing that his fitness routine includes both a strict diet and consistent outdoor activity. He tells us, “It was early in my career that I knew that if I could stay physically fit and keep my muscle strength and stamina up, I could practice dentistry for a lot longer, and it’s really paid off for me.”

Dr. Dorfman’s Lasting Impact

During his career, Dr. Dorfman has had an impact on the world of dentistry, the next generation of entrepreneurs, and every patient he works with. Whether transforming smiles or shaping future leaders, he has committed to spreading confidence and inspiration in all that he does.