Diesel launched its hip line of JoggJeans (photo via) at Kitson on Robertson. JoggJeans are Jeggins, but since men don’t wear leggins (the thought is hilarious) Diesel came up with Joggers. The idea is that you can wear them out on the town or in the comfort of your own home. It consists of “the authentic look of denim with the freedom of stretch cotton”. Their fun campaign is a collaboration with i-D Magazine, that involves street dancers doing the A-Z of dances in JoggJeans. Attendees at the launch event danced the night away, falling into the JoggJeans lifestyle.

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