Bulleit Frontier Whiskey premiered its short film, “A Toast To The Times” last night at an environmentally conscious event in Los Angeles. Every part of the celebration was considered to minimize its impact on the Earth, including upcycled furniture, a “root to stem” menu, and local recycling and compostable partnerships. The event was attended by pioneers across art, sustainability, food and technology and was the first public screening of “A Toast To The Times” — a 90-second short produced in collaboration with GRAMMY nominated spoken word poet, J. Ivy, and filmmaker Carlos Lopez Estrada. The film celebrates those on the frontier of culture and is part of The Bulleit Pioneer Project — a multi-year commitment to championing and amplifying those breaking new ground.

The environmentally conscious event supports The Bulleit brand’s commitment to championing a sustainable mindset. To make this premiere possible, Bulleit united a collective of pioneers sitting on the frontier of sustainability innovation spanning food, drink, furniture and waste management. () The film, “A Toast To The Times”, from lead creative agency Anomaly, comes six weeks after Bulleit officially announced its Pioneer Project. In December 2022, it ran the Bulleit Remix Challenge — a quest to find talented lyricists to work alongside J. Ivy. The search resulted in hundreds of applicants submitting verses to receive a one-hour mentorship session with the artist. Performances at the premiere event included J. Ivy, the winner of the Remix Challenge, and other UnitedMasters talent including DJ OHSO, Anisa Brenee, Col3trane and Siobhan Bell.