Under Armour celebrated in a major way, the final chapter of the Unlinke Any campaign at the posh Beauty & Essex in Hollywood. The campaign is being closed out by the success of record-breaking world champion alpine skier, Lindsey Vonn. Unlike Any honors the incredible achievements of female athletes that rise above gender comparisons.
Each athlete is showcased beautifully in personalized films. The first five films star ballerina Misty Copeland, Harlem Run Crew founder Alison Désir, world champion sprinter Natasha Hastings, and two of Under Armour’s newest athletes; professional stuntwoman Jessie Graff, and Chinese taekwondo champion and actress Zoe Zhang (Lanxin Zhang).
Like the many women before her Lindsey experienced her share of trials and triumphs, but it’s her strength and unique story that makes her Unlike Any. Amongst the crowd in Beauty & Essex’s upper parlor, guests were met with sounds by DJ Ms. Nix and delicious food. There were customized drinks named after the Unlike Any slogan made of either gin, vodka, or tequila. Attendees went home with gift bags filled with Lindsey Vonn’s newest book ‘Strong is the New Beautiful,’ a customized Unlike Any hat and a cell phone case.
Tags: Alison Désir, DJ Ms. Nix, Jessie Graff, Lanxin Zhang, Linsey Vonn, Misty Copeland, Natasha Hastings, Under Armour, Under Armour Women, Unlike Any, Zoe Zhang
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