Before heading up against Team Lebron, opposing captain Steph Curry stepped out with wife, Ayesha, to celebrate the 2018 NBA All-Star team selection with an intimate dinner hosted by Under Armour produced by Talent Resource Sports. Family and close friends enjoyed the sweeping views from the Goldstein estate while they indulged on herb roasted branzino, grilled lobster, handmade pasta and other culinary delights from Michael Mina’s new seafood destination, Cal
RSVP – Under Armour just announced the global launch of UA HOVR, the brand’s newest footwear cushioning innovation. “UA HOVR Lifts You Up” with its new technology that absorbs impact, and provides energy return to deliver a zero gravity feel. In honor of the launch, Under Armor is opening the Under Armour HOVR House LA just ahead of All-Star Weekend, where you’ll be able to test out the new footwear,
Under Armour celebrated in a major way, the final chapter of the Unlinke Any campaign at the posh Beauty & Essex in Hollywood. The campaign is being closed out by the success of record-breaking world champion alpine skier, Lindsey Vonn. Unlike Any honors the incredible achievements of female athletes that rise above gender comparisons. Each athlete is showcased beautifully in personalized films. The first five films star ballerina Misty Copeland,
Invite Only – The final chapter of the Unlike Any campaign comes to life in Los Angeles with world champion skier, Lindsey Vonn. Ahead of her fourth Winter Olympics which officially begins on February 9th, Lindsey and UA are here to show you how she is truly Unlike Any.
RSVP – Under Armour has partnered up with Electric Flight Crew, an exclusive fitness and social club with over 1,000 members in LA, NYC, Seattle, Austin & Chicago to bring you Electric Mirage on Saturday, April 22nd from 10AM-3PM. **FIRST 50 RSVPS will receive a complimentary pair of Under Armour shoes. All participants will collect an EFC-branded Under Armor hat and tank for the workout. Beers, bites, and a pool
Invite Only – Hypebeast is taking over Coachella with the Hypebeast Hotel sponsored by Under Armour.