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Acne Studios Throws a Pastel Filled Party in Collaboration with Daniel Silver for the Opening of its West Hollywood Flagship Store in Los Angeles

Acne Studios celebrated the opening of its West Hollywood flagship, and second store in Los Angeles, on Thursday, 22 March 2018, with a cocktail party at the store. Entertainment was provided by Kelsey Lu and Alima. The brand new Acne Studios store on 8920 Melrose Avenue is all about light, space, art and design. The pavilion-style single story building has a two wall facade almost fully in glass, allowing the city to see inside the space, as if an open plan gallery. The space has been designed uniquely for the Melrose Avenue location just as the rest of the Acne Studios stores, which all have a different character. Guests included Mikael Schiller (Acne Studios Chairman of the Board), Mattias Magnusson (Acne Studios CEO), Lykke Li, Kim Gordon, Maya Rudolph, Garrett Borns of Børns, Dev Hynes of Blood Orange, A$AP Rocky, Pom Klementieff, Este, Alana and Danielle Haim of HAIM, Kelela, Kacy Hill, Charli XCX, Alex Israel, and many more.

At the centre of the store is a specially commissioned large-scale sculpture by artist Daniel Silver. Abstract shapes of stern, blackened aluminium create the framework for Silver’s fabric cut outs of double-faced wool cashmere, which hang draped over the structure. The idea stems from simple constructions, such as improvised shelters, but Silver has moved further, coming to combine his own sculptural aesthetic applied to cut fabric, with a more mechanical style. One is able to enter the installation, as it also functions as fitting rooms. “I love that in LA we have the space and light to make Daniel Silver’s work the focus of our new Acne Studios store. His structure feels alive, and sets the mood for the whole location,” said Jonny Johansson, Creative Director. To celebrate the launch, Acne Studios has collaborated with Daniel Silver on a limited edition t-shirt featuring a print of his work. Silver will sign each of the t-shirts, of which 100 will be available exclusively at the new West Hollywood store.

Photo By: Stefanie Keenan/Getty Images for Acne Studios

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