Yesterday Evening, Smashbox Cosmetics hosted an exclusive celebration for the grand opening of its first free-standing studio store on Abbot Kinney in Venice, California, which officially opens to the public on July 14th. The colorful and exciting bash started off at the newly unveiled boutique with tunes spun by DJ Miss Ninja where guests were able to experience various interactive elements from personalized lip gloss mixing at the ‘Gloss Bar’ to a customized shopping bag with eye-catching patches. An on-site engraver provided customizable messages on lipstick cases while attendees filled their gift bags with colorful lip sunnies. Guests also snacked on pink treats including sparking rose, pink mini doughnut, pink tacos, and more! “Walking into the new Smashbox Store is like walking into one of our L.A. sets at our studio. There’s so much to experience – it truly captures the imagination and inspiration that emanates from the studio,” said Davis Factor, Smashbox Cosmetics Founder and Photographer. The night continued down the street at The Butcher’s Daughter, where the brand took over the restaurant and hosted friends of Smashbox, including Angela Lindvall, Georgie Flores, Nicol Concilio, Christen Dominique, Casey Holmes, Mariale Marrero, Monika Blunder, Ashley Holm, Carly Russ, Joseph Matick, and Collier Strong. Guests dined on vegetarian-friendly hors d’oeuvres while sipping on specialty drinks out of Rose Gold Pineapples. As gifts for their summer look, attendees chose from a variety of colored tassels to add personal touches on their panama hats provided by Cuyana.