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adidas Originals /// NMD x UNDFTD and ‘Camera Obscura’ Pop-Ups

Last night, adidas Originals and celebrated streetwear retailer, UNDFTD, kicked-off a week-long residency ‘Forever Developing’ — a photographic survey that features the curated works of 12 Los Angeles creatives. In collaboration with street photographers Brian Willette, Cole Younger and Marilyn Hue, the 12 emerging artists were challenged to create their own unique stories with a one film camera and one roll of film, all in one day. The resulting ‘Forever Developing’ survey presents their best shot from the single roll of film, shown alongside an image captured using their own personal, preferred camera of choice. Notable attendees included multiple Grammy-winning producer/DJ Skrillex and supermodel Shaun Ross with music providedby Soulection’s Mr. Carmack and Roofeo.

Held at the speciality boutique’s rotating Pop-Up Space in Los Angeles, the NMD x UNDFTD Photography Residency closes on July 19th.

In conjunction with NMD x UNDFTD, adidas Originals also unveiled an interactive pop-up gallery installation ‘Camera Obscura’ in Los Angeles resulting from participation in a social media-led activation in partnership with Instagram and Google Maps. In collaboration with street photographer and influencer — Los Angeles-based creative, Sagan Lockhart — the modern-day installation offers visitors a life-size ‘Camera Obscura’ – or ‘pinhole camera’ – experience to revisit early photographic techniques of image projection and recreation. While there, visitors can also inspect the ‘capture collections’ of curated items selected by Lockhart.

NMD ‘Camera Obscura’ Los Angeles is located at:
Windward Plaza Park | 1 Windward Avenue | Venice, CA | 90291
Open hours are: 12pm to 7pm daily, from July 11th through July 16th

Photo By: Erik Voake/Getty Images for adidas

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