Gone are the days when work was local, and only gained through word of mouth. The internet has changed everything. People are constantly going online, whether it’s using their computers or their smartphones. People find it easy to buy over the internet, and that’s why businesses are looking at digital marketing more and more.

When companies begin to advertise online, they have the potential to reach a global audience. It’s becoming common to hear such phrases as affiliate marketing, influencer marketing, video marketing, and even mobile marketing. Perhaps you are wondering whether to make the shift from more traditional methods of advertising. We will now take a look at six reasons why this may be essential for your business.

1. It Can Get You Ahead Of Your Rivals

Companies that don’t keep up with the times risk losing business. Every day there are more technical innovations that can help companies grow.

Not every business will be knowledgeable about digital marketing strategies, and that’s why external agencies can help. The professionals behind Edge say that many businesses are keen to learn how to beat the competition and generate online traffic. They also want help with their website development and social media marketing campaigns.

2. It Can Maximise The Power Of Your Website

If businesses learn about SEO (Search Engine Optimisation) they can help their websites rank higher on Google. Whilst this organic growth can take time, PPC campaigns can do this instantly. They make it possible for company sites to feature at the top of peoples’ search results.

Businesses can include links to their sales’ pages on their social media posts. If they use such things as Facebook Ads, they can increase their reach further. Companies can offer freebies, ebooks, and discounts in exchange for website visitors subscribing to their newsletters (for email marketing) or text notifications (for SMS marketing).

3. You Can Reach Your Target Audience

It’s possible to learn about your potential customers using digital marketing tools. You can find where they are looking for products like yours, be it on Google or Bing. SEO research can identify the words customers are using when they type in the ‘search’ boxes. These words can be used in your adverts to increase discoverability.

When doing campaigns such as Facebook Ads, it’s possible to narrow down the recipients according to age, gender, location, and interests. This will save you wasting time and money reaching the wrong people. This is why the concept of niche marketing is also being talked about. Companies sometimes find it more profitable to aim for a narrow audience and to then widen it over time.

If a company wanted to only reach people who have already been exposed to their brand, they could do so. For example, Facebook Ads allow you to specifically target your followers.

4. You Can Monitor Your Campaigns

Traditional advertising sometimes took chances and failed. Perhaps the advert, timing, or placement was wrong. With digital marketing campaigns, you have real-time updates. If you’ve used the wrong wording, you can amend it. If it was the right advert but the wrong platform, you can change that too.

Research made on platforms like Instagram and Facebook discovered that the highest number of people read their posts on Wednesday, Saturday, and Sunday evenings. Such information can help companies know when it’s the best time to advertise.

5. It’s Not Always Expensive

vThis enables companies to experiment with their campaigns and to stop them if needed. PPC (Pay Per Click) Advertising involves impressions, clicks, and conversions. That’s viewings, interest, and sales. Companies only have to pay each time a potential customer clicks on their advert, rather than when they view them. This helps make things cheaper.

Digital marketing campaigns involve a greater measure of control. This includes the ability to set a daily maximum budget. The figures can be changed if needed, and successful campaigns can even be extended.

6. There Are Many Tools And Options

When companies use analytical tools they are able to create the most effective campaigns. It’s even possible to have several different ones on the go at the same time.

It may be that more people respond to a company’s email marketing when it includes video links. Alternatively, their company’s blogs, Twitter posts, or Youtube Ads are generating the most sales.

If people are looking for the fastest and most cost-effective way to advertise online, this strategy is the solution. Businesses can harness both research tools and external companies to their marketing campaigns. In turn, this can help them catch the wave and grow their revenue.