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  • Pureology West Hollywood Pop-Up

    Landmark in West Hollywood 8006 Melrose Ave, Los Angeles, CA, United States

    Open - Step into a dreamlike world of ethereal elegance at Pureology’s exclusive consumer pop-up in West Hollywood. Experience personalized hair consultations with expert Pureology artists and enjoy a special appearance by celebrity stylist Gregory Russell. Get an up-close look at your hair’s health through innovative microscope activations, and take home deluxe gifts, including Strength Cure and Color Fanatic must-haves. Don’t miss your chance to win a full-size Strength Cure

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  • Revive Collagen Golden Hour

    Invite Only - Revive Collagen founder Samantha Faiers is toasting their partnership with ULTA for golden hour cocktails, coastal views, and luxe goodie bags.

  • KCON 2025 LA

    LA Convention Center 1201 S Figueroa St, Los Angeles, CA, United States

    Ticketed - Sungboon Editor is bringing its top skincare innovations to KCON 2025 LA with interactive booth activations and exclusive product showcases. Attendees will get a first-hand look at our most popular lines, enjoy giveaways, and engage with exciting activities all weekend long.

  • ANUA City of Glow Pop-Up

    Open - Guests are invited to join the brand for an unforgettable weekend of radiance and fun, discovering their brightest, healthiest skin while experiencing the full range of brightening products in real time, receiving exclusive gifts curated just for attendees, trying out fan-favorite skincare treatments, and taking part in exciting activities and interactive experiences throughout the event.

  • Song of Skin Camp Pop Up

    Song of Skin Hotel: LA Edition 8371 Melrose Ave., Los Angeles, CA, United States

    Open - Join Song of Skin for their Los Angeles Camp Pop Up, a two-weekend pop-up experience in Los Angeles dedicated to skin revival and retreat. This immersive event showcases carefully curated Korean skincare brands chosen to restore, repair, and rejuvenate when your skin needs it most.

  • Song of Skin Camp Pop Up

    Song of Skin Hotel: LA Edition 8371 Melrose Ave., Los Angeles, CA, United States

    Open - Join Song of Skin for their Los Angeles Camp Pop Up, a two-weekend pop-up experience in Los Angeles dedicated to skin revival and retreat. This immersive event showcases carefully curated Korean skincare brands chosen to restore, repair, and rejuvenate when your skin needs it most. Participating Brands include: Rejuran, Medicube, Biodance, Abib, Aprilskin, Clear Dea, Dr. Reju-All, Lagom, Aalok, Blanc Dubu, Celimax, Entropy, Kopher, Every Routine, Dr. nineteen

  • Armani Beauty Luminous Silk Foundation Pop Up

    The Grove 189 The Grove Drive, Los Angeles, Los Angeles, CA, United States

    RSVP - Armani beauty opens their immersive pop-up at The Grove in Los Angeles, from January 16 – January 18, celebrating the reimagined Luminous Silk Foundation. Guests are welcomed to discover the newly enhanced Luminous Silk Foundation with: Complimentary shade matching, Celebrity makeup artist-led masterclasses, Collaboration with La La Land Kind Cafe, serving limited edition lattes and chocolates at the brand cafe, and Interactive photo moments.

  • Sephoria 2026

    The Reef 1933 S. Broadway St, Los Angeles, CA, United States

    Ticketed - Sephora’s biggest event of the year brings beauty lovers together for an exciting weekend of postable moments, fun surprises, and exclusive hangs with the industry’s most buzzed-about brands—all in an immersive, multidimensional universe including guest speakers: Chris Appleton, Jen Atkins, Mary Phillips, Pat McGrath, and Danessa Myricks.

  • Cymbiotika x Ulta Beauty Launch

    Invite Only - Cymbiotika celebrates its highly anticipated partnership with Ulta Beauty, marking their launch into over 1,000 stores with four hero formulas that promote beauty from within – NAD+, Magnesium Complex, Vitamin C, and Glutathione. Designed to bring the future of beauty-meets-wellness to life, the evening will feature immersive activations inspired by Cymbiotika’s longevity-driven formulas, curated music, elevated food and beverage experiences, and product discovery moments that highlight the

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  • WWD LA Beauty Forum

    1 Hotel 8490 Sunset Blvd, West Hollywood, CA, United States

    Ticketed - The 2026 WWD LA Beauty Forum, Star Power: Innovation, Influence and the It Factor, will bring together the creative forces, brand builders and dealmakers shaping the next era of beauty. Set against the backdrop of Los Angeles — where culture, celebrity and commerce collide — the forum will explore how brands and retailers are navigating a crowded, fast-evolving marketplace by tapping into innovation, influence and cultural relevance.