Ticketed - During the weekend of Coachella Valley’s greatest music festival, we’ll also be rocking over at The BMW Performance Center West. Our outdoor space will be made into an exhilarating, interactive experience. Get behind the wheel of our high-performance M vehicles in multiple adrenaline-pumping driving challenges. Guests will enjoy a dynamic onsite activation powered by SICKY eyewear, The MODERNICA lounge, LULU eclectic tapas menu, Palm Springs Life media station,

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