Ticketed -LA Swim Week was founded by Borja for the purpose of providing a sustainable platform that will allow further engagement between top fashion media and premiere retailers, national and international designers. She strongly believes that the event will foster connections between diverse corners of the fashion world. Borja’s own Amour Swimwear was founded in 2012, out of her passion for the many moods and needs of modern women, as well as her love for event production. The event will be hosted by Liz Eddy.