Open – SET on Melrose marks the first event at Set Active’s first-ever pop-up store and will give consumers a chance to shop the celeb-loved brand, with fans including Hailey Bieber, Kaia Gerber and Miley Cyrus, in-person while meeting the Set Active team and other community members. There will also be a food truck on site serving complimentary burgers & fries for the first 150 customers & an embroiderer offering personalization with the purchase of sweats and more.