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Invite Only – Discover Onekind, a new brand re-imagining what luxury skincare is, launching exclusively online and at all Heyday locations on October 1. Onekind is the brainchild of brother-sister duo Matthew and Madison Ruggieri who – along with their business partner, actor Darren Criss – have been players in the men’s grooming category for close to a decade. Now they have taken all they know about fair pricing and top-shelf ingredients to create this clean, accessible new brand which is “Every bit as luxe as le crème, but at a much fairer price.”