Invite Only – Hyundai will be holding an event at Soho House West Hollywood the evening before they reveal their newest SUV, The Palisade at The LA Motor Show. To celebrate, Hyundai will unveil a brand-new lifestyle concept and fashion collaboration together with international top talent (names to be released in the coming days). To kick off its new lifestyle platform, the company created STYLE NITE, a unique event hosted by renowned celebrity stylist Ty Hunter (Beyonce, Kim Kardashian, Serena Williams). Hunter worked with Korean star designer GREEDILOUS to create a fashion collection consisting of 20 looks, each inspired by the new car and the Hyundai logo.