Open – On Thursday, July 25th, Hurley will be celebrating the launch of their Jamaica Collection with Shama Beckford with an event at the Undefeated store on 112.5 South La Brea Ave. the main launch event is on July 25th from 6-8pm, the pop-up shop will be open for 3 days from July 25th – July 27th and all sales from these three days will go towards surfing scholarships for kids in Bull Bay Jamaica via Ghetto Youth Foundation.