Invite Only – Colgate Optic White is hosting the Colgate Optic White Beauty Lab in celebration of Awards Season on Saturday, March 3. This year’s Beauty Lab will showcase how to achieve a visibly whiter smile, in addition to top stylists and make-up artists who will pamper celebrities, media and influencers with complimentary beauty services. SculpSure will be providing demos of their FDA-cleared, non-invasive, light-based body contouring treatments that help achieve a natural looking, slimmer appearance. LumaBella will provide hair styling to get a refined, red carpet-ready looking using their technologically advanced tools including the Cool Mist Straightener, Pure Performance Style, Pure Power Dryer and Keratin Dual Touch.