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Open – Meet illustrator, documentarian, designer, and writer Bobby Hundreds when he joins us to celebrate “This Is Not a T-Shirt: A Brand, a Culture, a Community–a Life in Streetwear”.
Streetwear occupies that rarefied space where genuine “cool” coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” THE HUNDREDS is one of those persevering companies, and Bobby Hundreds is at the center of it all.