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Wet Seal Hosts Re-Brand Event & Mame from America’s Next Top Model Introduces New IDEFINEPRETTY Campaign

In recognition of Wet Seal’s re-brand, the Southern California–based company hosted a fun–filled night of music, drinks, shopping, and fashion at The Well in downtown Los Angeles on Wednesday, August 31. The brands latest styles were on hand for guests to shop for free, and Wet Seal officially launched their latest campaign with Mame Adjei from Americas Next Top Model called IDEFINEPRETTY. The program, which encourages young women to define what pretty means to them, runs through the entire month of September, and Mame, who works with schools for youth empowerment, is shooting for the campaign with fellow model Aarika Wolf.

As part of this announcement at the event, was an action packed night that included LA’s most notable influencers, tastemakers, fashionistas, and more. Emily Mei, Cathy Kim, and Minh Pham, sipped on tasty cocktails and mingled with friends, while Model Sam Blacky kept the crowd in high spirits with her upbeat DJ set. Models such as Alanna Whittaker, Sara Mia, and Brittny Ward kept it cute while shopping new fall looks, and Wet Seal’s VP of Brand Marketing, Angelo D’Agostino, delivered a warming speech about the latest campaign, acknowledging the new direction the brand is heading, and thanking guests for their attendance and support. Highlights included Mame snapping pics with guests, the DJ, and the Wet Seal team, offering a bevy of Instagram-worthy posts, and a gaggle of hilarious Snapchat moments.


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