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TigerBeat Magazine Celebrates their New Look with a Launch Event Full of Confetti

Acquired in June of 2015 by Mark Patricof and a group of highly strategic industry insiders, TigerBeat has undergone a major transformation. In April 2016, TigerBeat relaunched the website and unveiled a print redesign complete with new logo and branding. To celebrate the new look, TigerBeat hosted a party at the Argyle Hollywood which featured performances by Laura Marano, That Poppy, Daniel Skye and Magician Collins Key. Laura Marano performing her hit song Boombox to the crowd while confetti rained down. Break out star, Daniel Skye performing an acoustic rendition of Fetty Wap’s Trap Queen. DJ Tony Martinez dj’d his beats from the TigerBeat Launch Party Playlist on Spotify to celebrate the companies’ newly formed partnership. This partnership will enhance the connection TigerBeat has to music, and that teens have to Spotify, creating a unified music listening and discovery experience for the teen audience. Pixi, the official beauty sponsor of the event, had a branded activation including a beauty touch-up station and sampling of product. The Dance Moms stars had a blast getting touch-ups and snapping photos of their new looks.


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