Los Angeles based activewear and intimates line, THIS IS A LOVE SONG (aka TIALS), has teamed up with the American Breast Cancer Foundation to present The Pink Campaign, a limited edition capsule collection and photo story for Breast Cancer Awareness Month. The Pink Campaign highlights the narratives of three breast cancer survivors and includes a limited run of TIALS signature intimate sets in pink colorways available from sizes XS to XL with 25% of proceeds going to the foundation. The campaign features three survivors, comedian and actress Annie Bond, actress and visual artist Marianne Lu, and photographer Nichole Alex, each recounting their moment of diagnosis, treatments, and ultimately their survival. While showcasing their beauty and strength in the face of adversity, the photo story captures their resilience, as they reclaim ownership over their bodies and their lives. To celebrate, THIS IS LOVE SONG had a launch party this past Saturday with Shaun Ross And Larsen Thompson at the Mondrian Hotel.
Tags: American Breast Cancer Foundation, Annie Bond, LA Guestlist, Los Angeles, Marianne Lu, Nichole Alex, reast Cancer Awareness Month, Skybar Mondrian, The Pink Campaign, This is a love song, TIALS
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