In anticipation of the legendary band’s NO FILTER TOUR coming to LA, The Rolling Stones and Bravado, Universal Music Group’s industry-leading merchandise and brand management company, celebrated the launch of a multi-brand retail experience at Maxfield in Los Angeles. The collaborative retail experience is the exclusive destination for these limited-edition items in Los Angeles. Notable attendees include Lucas Jagger, Bravado CEO Mat Vlasic, Bravado Global VP Creative Director Robbie Owens-Russo and Artist Matt McCormick.

Creative director, Sarah Andelman, co-founder of both the pioneering Paris boutique, Colette, and the consulting and curating company, Just an Idea, was tapped to curate the retail experience bringing together a collective of premier brands who designed special products inspired by and celebrating The Rolling Stones. One of the guest designers, LA-based multimedia artist Matt McCormick painted the walls of the installation.