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Target and Hunter hosted The Ultimate Family Festival to celebrate the launch of Hunter for Target

Target and Hunter hosted The Ultimate Family Festival on March 25 at the Rose Bowl to celebrate the launch of Hunter for Target. The festival, which was open to the public, featured a series of interactive installations designed to bring the collection to life for families to learn, shop, explore and enjoy the great outdoors together. Throughout the day, guests enjoyed a lineup of live musical performances by OneRepublic, Charlie Puth, DJ Questlove, Charli XCX, Troye Sivan and Kitty Cash, as well as shopped the collection before it launches in stores and online on Saturday, April 14. Celebs including Tiffany Haddish, Anna Kendrick, Hailee Steinfeld, Jenna Dewan Tatum and Kate Bosworth joined the brands for a fun-filled Sunday Funday. The Hunter for Target collection includes more than 300 items across home and outdoor goods, as well as apparel and accessories for women, men, girls, boys and toddlers. Ranging in price from $5-$80, with most items under $30, the collection serves as a catalyst for bringing families and friends together to enjoy the outdoors. A number of pieces in the collection are also a first for Hunter, including many of the home and outdoor items such as hammocks, sunshades and coolers.

Photo By: BFA Images

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