on April 12th, 2018, the House of Dior revealed its newest men’s fragrance, Dior Sauvage Eau de Parfum, at a dinner held at the Pioneertown Motel in Pioneertown, California. At the “Sauvage Motel,” guests were invited to experience various elements of the fragrance via interactive moments throughout the motel’s grounds. Magic Hour, is when the sun sets and nature awakens, is when Sauvage Eau de Parfum’s rugged sensuality comes alive.
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Thursday April 12th 10 a.m. Open adidas Coachella Pop Up in Honor of the Early Release of Ultraboost Clima 5 p.m. Ticketed Adult Swim x Desert Gold at the Ace Hotel 8 p.m. Invite Only Dior’s Sauvage Cologne Launch Party at Pioneertown Motel 8 p.m. Invite Only. YSL Beauty Festival with Halsey 8 p.m. Invite Only #hotelREVOLVE Welcome Reception hosted by LPA 9 p.m. Open The Do-Over x Shabbaaaaa Desert