Sony Corporation unveiled the second installment of its brand campaign, called “Lost in Music,”, which aims to deliver new music experiences to fans utilizing Sony’s latest technologies. The brand campaign consists of live music events and a Virtual Reality (VR) music videos. The much-anticipated event kicked off this past weekend in Los Angeles showcasing some of Sony’s latest products. “We are thrilled to have this opportunity to work with Khalid, who was recently nominated for five Grammy Awards, including best new artist,” said Midori Tomita, VP in charge of UX Business Development, Brand Strategy of Sony Corporation. Friday’s event was headlined by Grammy-nominated pop prodigy, Khalid and featured epic performances by London On Da Track and H.E.R. at LA’s iconic Avalon Hollywood followed with a headline performance from rapper G-Eazy on Saturday and Sunday with supporting acts Lost Kings and Olivia Noelle at LA Hangar Studios. Notable guests included: Khalid, G-Eazy, Sofia Richie, David Dobrik, Cody Johns, Josh Peck, Paige O’Brien Peck, and many more! Following Los Angeles, there will also be an event to launch a “Lost in Music” video series in New York in February and the series will then travel to South by Southwest (SXSW) in Austin, TX from March 15th to 16th. The “Lost in Music” experience enables fans to immerse themselves in music, enabled by the unique combination of music and Sony’s newest technologies.