To officially kick-off ICY Season, Saweetie and Jack Daniel’s hosted their first in-person event together since starting their partnership in 2020. Guests were transported into a fully immersive winter wonderland in the heart of West Hollywood just in time for the holiday season. The two-time Grammy-nominated artist descended from a magical snowflake into the event to greet her guests. Saweetie then debuted three new Jack Daniel’s Tennessee Honey signature cocktails that flowed from the Icy Bars including Expensive Taste, The Icy Mule, and Jack’s Spiked Tea.

“I had a great time kicking off ICY Season with Jack Daniel’s, my favorite whiskey,” said Saweetie. They’ve been in the business for over 150 years and have a long history of supporting culture and Black artists where it matters – which was really important to me. Y’all know I do it big so get ready for more exciting things in 2022! Jack and I have big plans and we just getting started!” Guests were entertained with an exclusive dance performance from the ICY Girls and music from DJ Dre Sinatra. The event also featured a photo booth, Jack Honeycomb body-painted girls, icicle and snowflake-filled tunnel entrance, and a cozy Jack Daniel’s fireplace.