On Tuesday August, 18 Samsung revealed #TheNextBestThing. Celebrating the release of the new Galaxy S6 Edge+ and Galaxy Note5 smartphones with a private event tucked away in West Hollywood. Complimentary valet, an open bar and unlimited hors d’oeuvres laid the framework for an evening of social entertainment.
Samsung phones have an abundance of cool and customizable features, but what these devices are hailed for most is their camera quality. Taking advantage of this well known fact, tonight’s event is all about catching the excitement on camera. Entering the venue you’re trapped unexpectedly inside a walkway made purely of Samsung quality LCD screens–including the ceiling, walls and floor. Although alarming, the images flashing consecutively on the screen are pretty cool to observe once your eyes adjust. The lighting becomes natural, highlighting the details in everyone’s face. Its the perfect place for group selfies.
Inside there are three bars, two isolated stations for VIP, a stage and an enormous chair you needed to climb up in order to sit down. A$AP Rocky is scheduled to perform soon but in the meantime you are free to indulge in all-you-can-eat blue cheese stuffed figs, tempura shrimp and chicken skewers. In VIP you can find the always fabulous Gabrielle Union alongside, Jamie Foxx, Dwayne Wade, Chrissy Teigen, Dascha Polanco and many more celebrity faces. In the far right corner attendees are lining up for their chance to climb atop the chair and snap pictures to share on IG.
A small group of people start to form in front of the stage and the resident DJ for tonight, DJ M.O.S starts to rev up the crowd for pretty flaco’s arrival. A$AP Rocky treated hundreds of fans to a private concert, performing records from his newest project A.L.L.A (At Long Last ASAP). Guests were able to cast their vote for the last song on the set list with the new Samsung Galaxy S6 Edge+ and Galaxy Note5. Between “Problems and “Wassup,” Problems was the fan favorite.
Watch Video of A$AP Rocky Performing ‘Everyday’ HERE
Tags: A$ap Rocky, ALLA, At Long Last ASAP, Chrissy Teigen, Dascha Polanco, DJ M.O.S, Dwayne Wade, Gabrielle Union, Galaxy Note5, Galaxy S6 Edge+, Jamie Foxx, LA Guestlist, Los Angeles, Samsung, Samsung LCD, The Next Best Thing
Marissa is a digital marketing strategist and content creator in Los Angeles. She has a knack for discovering the underground and a passion for representing the underdogs. A Cleveland, OH native she lives and breathes everything music, art and culture. You can find her on Instagram & Twitter spreading little drops of truth + inspiration from time to time.
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