MR PORTER kicked off the launch of MR PORTER In America, a campaign and capsule collection that celebrates American menswear today, as brought to life through the places, people, and culture of the country. To celebrate the launch, they took over a spectacular house in Bel Air with sweeping views of Los Angeles and lots of familiar faces. Guests enjoyed food from local favorite NIGHT + MARKET as chef Kris Yenbamroong fired up the grill; LaSorted was also serving up pizza alongside a premium custom bar with crafted cocktails hosted by Hennessy X.O. Music was courtesy of Miami-based DJ Jason Panton, a multi-talented creator, entrepreneur, brand developer, DJ, Grammy Nominated A&R and Restaurateur.

Over three consecutive weeks, MR PORTER In America will celebrate the collection with a global campaign that draws inspiration from three distinct American tableaus. The first week focuses on Coast to Coast, a campaign that captures the paradisal of American coastal culture. The second week will be based around Downtown Culture, a campaign that spotlights the nightlife and streetwear movements. The final week of the campaign will be titled The Pioneer Spirit, a campaign that captures the essence of adventure in the great outdoors. MR PORTER In America champions US craft and creativity through the vast scale of the brands and collaborators involved. From BODE’S homage to US tourism to TOM FORD’s Texas-inspired capsule to Rhude’s Napa Valley collection to Gallery Dept.’s Chateau Josue selection, each collaborator has tapped into their own view on American style.