Michelob ULTRA, the second-largest beer brand in the country, is teeing up superior enjoyment for all and unveiling the brand’s boldest campaign in its history on football’s biggest stage. During the Big Game and beyond, Michelob ULTRA is celebrating a new era for the sport by championing equal enjoyment for all. Michelob ULTRA and Netflix teamed up to highlight the new Netflix docuseries, ‘Full Swing’ which follows a diverse group of professional golfers across an entire PGA Tour season. In partnership with Netflix, the brand hosted an epic party, featuring performances by A-List appearances by Michelob ULTRA athletes and a golf face-off for the ages. The festivites started at Top Golf with an exclusive screening of ‘Full Swing.’ The party followed after with Brian Cox who lead famous guests through a round of Top Golf which included: Serena Williams, Offset, DJ Khaled, Alessandra Ambrosio, Canelo Alvarez, and Lori Harvey. Guests were able to shop their exclusive drop with Devereux: The Michelob ULTRA x DVRX Collection on site. The evening ended with a special set by DJ Pee .Wee aka Anderson .Paak and a performance by DJ Khaled.
Tags: alessandra ambrosio, Canelo Alvarez, Dale Moss, Devereux, DJ Khaled, Full Swing, Lori Harvey, Michelob ULTRA, Michelob ULTRA x DVRX, Netflix, Offset, Serena Williams, Super Bowl 2023, Top Golf
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