More than 45 million products are listed for sale on Etsy. And only a small percentage of the sellers make enough money to rely on their Etsy shop for a stable income. So, what makes them different?

Good marketing is one of the best ways of increasing your sales on Etsy. Without proper marketing, you could have the most creative products, but no one will buy you.

The right marketing strategies will expose your brand and items to more potential people leading to higher leads and sales. The following are some of the best techniques used by top Etsy sellers:

1. Social Media

Social media is one of the best ways of spreading the word about your brand and products. Platforms like Instagram and Facebook can significantly boost the number of visitors to your Etsy shop.

How should you go about it? First, understand that it will take time. Don’t expect to open your shop today and have a huge following by tomorrow morning. You’ll need a little patience and consistency to build your crowd.

Then, you need to create high-quality images. Images that are gorgeous enough to stop people from scrolling and have a look at your items. You can also make a free shoppable Instagram feed for Etsy to help you out. You can share it on Instagram and other social media platforms. The feed makes it easier for potential customers to land on the specific items they are interested in.

What if I need to make sales now and I don’t have a huge social media following? Well, consider working with influencers. Check the specific social media platform where most of your potential customers hang out and find a good influencer in that space. Someone who understands or is interested in your products. Create a nice pitch and send them that email. Looking to attract more customers to your online shop? Gain valuable advice from top sellers and learn effective strategies on how to attract customers to your Etsy shop.

2. Product Roundup

Product roundup is one of the most effective strategies for boosting sales. It also helps you create useful networks with other Etsy shop owners. Here is how the method work:

First, think of a specific theme you can use to market around 4 or 5 of your products. It could be anything from healthy eating to brunch dressing ideas. Pick the items from your shop that perfectly complement the theme. The next step is to search on Etsy for other items that go with your products. Don’t pick items that rival yours. No. Choose the ones that work hand-in-hand with yours.

Now, create an Instagram and Pinterest optimized image with the products. Make sure you number each of these items. And then add a direct link to the shop where each of these items is available. You can also write an accompanying blog post explaining the theme.

Finally, reach out to the Etsy shops that you picked the items from and let the owners know of the campaign, and ask them to share the image with their followers. Most of them will be more than happy to do so since it also benefits them directly.

Product roundups produce fast results when executed correctly.

3. Email Marketing

The importance of email marketing cannot be overstated. There’s a good reason why almost all websites ask their visitors to sign up for newsletters. That’s because email marketing is super effective. Also, it is one of the few marketing strategies where you have complete control. You never have to worry about any algorithms or core updates affecting your results.

It’s high time you created a mail list if you don’t have one already.

Sending out emails is also super easy, thanks to services like MailChimp and ConverKit. These will help you create and send those emails even as your list grows.

One tip to remember is you shouldn’t send promotional emails every time. This is especially important when dealing with new subscribers. Start by giving them value with educational pieces. This warms them up in preparation for the sales pitch, increasing the chances of success. You should also avoid sending too many emails; otherwise, you will end up in the spam folder.

4. Partner With Bloggers And Similar Brands

Blogs can direct more traffic to your site. You could start your own blog or partner with existing bloggers in a niche relevant to your products. You can also do both!

Partnering with existing bloggers can produce fast results as you work on your own blog in the background. You’ll need to create a great pitch and send it to several bloggers, telling them why your items will add value to their blogs and readers. You can also send out some samples of your items to the bloggers interested in working with you.

5. Use SEO

Optimize your shop for search engines to increase visibility. And this shouldn’t stop at the shop. Utilize SEO whenever you are writing product descriptions too. This will help your site rank higher on search engines, which will lead to more people.

Optimizing your Etsy shop to attract more customers is no easy feat. It requires time, effort, resourcefulness, and patience on your part. By following the tips stated above, you can make this process easier. As a result, you’ll enjoy an increase in customers and sales in no time at all.