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the Founders of Betches Partied it up at Doheny Room in Honor of their Collab with JustFab

JustFab & Betches celebrated their partnership with a celeb filled LA launch event, hosted by Betches founders Jordana Abraham, Samantha Fishbein and Aleen Kuperman at Doheny Room. JustFab, the leading fashion-subscription, e-commerce site and lifestyle fashion brand collaborated with the trend-setting social media handle, Betches to create multiple collections and unique content for their fans. By working closely with the like-minded digital brand, the partnership conveys a joint message of women empowerment through all sizes and styles highlighting humor and fashion for women of all ages. “For JustFab, partnering with Betches just makes sense, we are at the forefront of using technology to better understand our customers’ needs and serve them with the right products, styling, trend information, and fashion & lifestyle content. Betches provides its customers with just that, along with a healthy dose of humor,” commented Traci Inglis, Chief Marketing Officer of TechStyle, JustFab’s parent company. Check out the collaboration HERE.

Photo By: Jonathan Leibson/Getty Images for TechStyle, Inc

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